Where to drive traffic in the fall of 2021? Have the forecasts for this year come true?

It’s hard to believe that the biggest part of 2021 has passed, the coronavirus situation is still unstable but it doesn’t prevent us from driving traffic and making our money.
Practically everyone made a forecast for this year, so let’s see whether our expectations meet reality, and answer the question: where to drive traffic in fall of 2021?

Nutra

We will start with nutra offers, among media buyers this vertical is called nutra. It includes weight-loss products, remedies for hair growth, antiparasite remedies, remedies for fungal infection, and other so-called nutraceuticals products, related to health and beauty niche. The profit in this industry depends on many parameters: payment method cost per lead, GEO, call-centers functioning, etc. In 2020, this sphere faced losses because it was impossible to deliver products and we expected that everything is going to recover in 2021 and it actually happened, but still the market hasn’t reached the previous volume.

One of the top directions of nutra offers is products for men’s health, because practically all male target audience is interested in male enhancement and in solving potency problems. Such products will be top requested at all times and in all places. Another trending product of this fall is remedies to boost immune system, because the pandemic isn’t over yet and the inter-season is a period of flu. Besides the above mentioned, CBD products will be popular because more and more countries legalize them, for example, Ukraine.

eCommerce

Everyone is a kind of shopaholic if you find the right product. This vertical is called eCommerce and includes a huge amount of offers: products for home and country houses, household supplies, cookware, consumer electronics.

The vertical has implemented online delivery very quickly, so in 2021, it still has good results and it means that forecasts have come true, this niche will always be stable.
Lately people have become more worried about their health and physical condition, that’s why in the fall of 2021 you should pay your attention to all types of massage devices and products to make your house cozy.
Finances

The financial vertical includes large and small advertisers, who offer various financial products: bank cards – credit and debit ones, microloans, loans and so on.
It was expected that in 2021 the volume of this vertical would increase as people are facing financial difficulties. So it happened but of course not to the expected extent.

Dating

The pandemic has multiply increased the volume of dating traffic on the market. Still a large number of people are interested in online dating, and media buyers forge ahead. Following gambling, dating has driven traffic from apps and from Google, as well as from Facebook, and this gave perfect results before Google updated and blocked a lot of applications, but we are sure that media buyers will find the way out  from this situation!
Besides the above mentioned, there are other obstacles: Google and FB requirements become more severe but the experienced affiliates cope with difficulties and find large volumes of traffic with high ROI from sources.

Why is it worth driving traffic to dating?

• You can choose a variant of driving traffic – offer or Smartlink. You need to consider your goals and experience. Smartlink is a simpler tool as it needs no optimization and you can get a higher profit, testing different offers.
• To start there is no need in a crazy budget, sometimes $200 is quite enough.
• You can drive any type of traffic: Google, FB, push, pop-under etc. It is better to start with the things you can have experience in.

It’s also worth mentioning that you can drive traffic not only to top GEO, like the USA, Great Britain and others. Tier-2 and Tier-3 countries are also good for dating and rivalry is not so high there. You should start with Portland, Slovakia, Nigeria, Chile, Romania and countries like these.

The stay-at-home restrictions are slowly ending and it means that the audience is even more interested in dating because now a date in real life can be a result of online dating. So if you are a beginner, start working with dating traffic with confidence, and if you are an experienced person, grab all your knowledge and go right ahead to make money with this profitable vertical!

Gambling

The gambling vertical includes gambling games and online casinos. Sharks of gambling industry say that it is a pot of gold, and for them it’s true as this vertical is full of money. The volume is growing, more and more people start working with applications, driving traffic to Russia and to other countries as well as. But what are the hidden dangers?

Rivalry in this field is extremely high, that’s why even small amounts of tests can not be affordable to everyone. And you should test a lot especially if you plan to target a big profitable GEO. So we recommend you look through other verticals, where you should invest less and get more profit.

Sweepstakes

The vertical of sweepstakes grows every year, as new devices constantly appear, and people who want to get something free will always be. According to statistics, every second person doesn’t mind exchanging personal data for a chance to win a big prize, especially during the period of crisis after the pandemic. In 2021, this vertical is still top requested.

It’s also a field for testing for media buyers because it makes sense to drive sweeps even from pops. We recommend emphasizing up-dated features in creatives, using quizzes, simple games, and roulettes.

Betting

Betting has been seasawing lately. On the one hand, it is the covid and the cancelation of plenty offline events, which hurt the vertical greatly. On the other hand, it is the EURO-2020 championship and the Olympics in Tokyo that brought record-breaking revenues at the time of events. Many bookmakers have paid their attention to “cyber-betting” tournaments: Dota 2, CS:GO, PUBG and other games take place constantly and gather a huge audience, that’s why betting on cybersport can bring more money if you find the correct method. As we expected, cybersport is still popular in 2021, and the audience likes it so much that many people are reluctant to return to classic betting.

Cryptocurrency

The cryptocurrency is alive and will live, only offers and approaches will change. Cryptocurrency is a technology, which will develop for a long time. In the spring of 2021, Sberbank promised to produce “Sbercoin” but it didn’t happen, so we expect it in fall. It is important to break into this field to drive traffic with high ROI.
It will be hard to find the sources as the rules are made tougher but even in this situation you can drive traffic from Google or Facebook successfully.

Mind that approach to creatives has changed: earlier we used many pictures with text like “Make money, staying at home”, “Big money right now” and others, now you should find new approaches and run tests all the time.

Conclusion

The aim of every media buyer is to make as much money as possible. In 2021 all the verticals have changed, but the market is growing and it means that there are new opportunities. When you choose a vertical you should rely on your experience and knowledge and if you don’t have it, try the things that attract you most.

In our opinion, dating is a vertical that suits everyone: small budget for tests, a huge choice of offers and sources and the most important is CONSTANT demand. People will always want to get acquainted with other people, dating or even more, that’s why this vertical will never die out. Besides during the pandemic dating didn’t suffer but even grew.

If youг have decided to drive traffic to dating, go to Affmy, choose offers and get a step closer to high profit.